Are you looking to improve your digital marketing skills, or allow your business to benefit from an enhanced digital marketing strategy?
Would new digital marketing skills help you to gain a new role within the organisation you currently work for, or begin a new career in this lucrative sector?
Digital marketing holds a wealth of opportunities for businesses and the self-employed to increase their turnover and keep up with ever-changing trends, as well as providing unlimited career options for those who possess these increasingly in-demand skills.
“As a result of the changes we implemented recommended by the Skills Bootcamps – Digital Marketing, we have identified a potential target market which we were unaware of previously.” Kuda Msipa, CUTMEC
What to Expect
Skills Bootcamps – Digital Marketing are free to the learner, flexible courses of up to eight weeks, giving people the opportunity to build up sector-specific skills and fast-track to an interview with an employer.
The Skills Bootcamps are fully funded for learners and are part of the Government’s Lifetime Skills Guarantee, helping everyone gain skills for life. They are designed to help teach and strengthen skills for anyone who wants to increase their business activity, up-skill in their current role, or gain vital skills to secure a new position.
Skills Bootcamps – Digital Marketing will cover:
- Introduction to Digital Marketing
- Buyer Personas and Creating Trust with your Audience
- Building a Brand with Values
- Social Media Platforms
- Creating A Social Media Content Plan
- Reels & Video Content
- Utilising AI
- GDPR and Data Handling Techniques
- SEO & Copywriting
- Planning for the Future
Who are Skills Bootcamps – Digital Marketing for?
This course is for anyone from any background and stage in their life who wants to improve their knowledge and skills in digital marketing. This could include people starting their own business or employees looking to build their skillset within their current role or boost their CV to improve their employability.
“The Skills Bootcamps helped me to develop my own creative knowledge and provided me with really useful digital tips and techniques.” Eileen Unwin EIU International Gem
Eligibility
Learners must either currently work or intend to work within Cornwall or Devon on completion of the Skills Bootcamps. They must be 19 years or above and to have not completed any other Skills Bootcamps starting within the current financial year.
How are Skills Bootcamps funded?
The Skills Bootcamps are part of the UK Government’s Lifetime Skills Guarantee, helping everyone gain skills for life, and are funded and managed by Devon County Council and delivered by YTKO through Building Growth.
Sessions will be held mainly online but to help you get to know your tutors and fellow participants, we hold initial in-person sessions. If you are unable to make any of these sessions, we can provide hybrid learning and access to recordings.